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Dongfeng Group's Three Major Independent Passenger Vehicle Brands Land in Poland, Opening a New Chap

2025-06-06

On May 29, 2025, the European Regional Marketing Center of Dongfeng Group's Passenger Vehicle Overseas Marketing Department, together with its partners, grandly held the launch ceremony of Dongfeng's three independent brands in Warsaw, Poland. This event marks the official entry of the three brands - DONGFENG, VOYAH, and MHERO - into the Polish market, representing a significant step forward in Dongfeng Group's globalization process.

 

At the event site, Dongfeng showcased a rich product lineup. The DONGFENG BOX has already made a name for itself in the European market with its stylish appearance, excellent battery life, and high cost-effectiveness. Having achieved outstanding sales in countries such as the Netherlands, it is highly anticipated in Poland. The SHINE and MAGE models cater to the mainstream family car market with their comfortable driving experience and advanced intelligent configurations. The VOYAH Dream, a premium new energy MPV, combines luxurious interiors with cutting-edge electric technology to deliver an ultimate travel experience. As a representative of luxury new energy off-road vehicles, the MHERO demonstrates China's high-end off-road capabilities through its powerful off-road performance and premium technological features. Together, these models form a full-category product matrix covering mainstream family cars, intelligent new energy vehicles, and high-end off-road vehicles, perfectly interpreting Dongfeng's global product strategy of "multi-brand collaboration and multi-dimensional layout."

 

It is worth noting that Junfeng Company, an important overseas sales platform for Dongfeng Group, has long been dedicated to selling Dongfeng products in overseas markets. Through its perfect sales network and high-quality service in past collaborations, Junfeng has helped Dongfeng products gain recognition in multiple overseas markets. With the entry of Dongfeng's three major brands into the Polish market, Junfeng will leverage its strengths to closely collaborate with Dongfeng Group and local partners, contributing to product promotion, customer service, and other aspects to further popularize and develop Dongfeng products in overseas markets.