8月11日，东风风神L8正式开启预售，定位“大家好智混SUV”，以“20万内最舒适的豪华座舱”为核心，预售价12.99万元起，享9重预售豪礼。发布会后，多位领导欣然接受媒体专访，围绕奕派科技的战略布局、东风风神的发展规划以及风神L8的产品亮点等话题展开深入交流，字里行间尽显品牌的信心与实力。

　　面对汽车行业愈演愈烈的“内卷”现象，东风奕派科技公司总经理 汪俊君直言：“卷价格没有出路，卷技术、卷价值才有未来。”他强调，真正的竞争不该是内卷的消耗，而是底气的较量，汽车战场的终局一定是“技术深度”的较量。

　　汪俊君进一步解释，奕派科技的底气，正是对“表层内卷”说不，对“技术深耕”说行——扎得越深，站得越稳，未来的路才能走得远。奕派科技依托东风汽车56年的造车底蕴，坚持自主创新，持续研发投入，在量子架构、马赫动力、天元智能等技术领域取得的显著成果，将成为市场竞争中的核心竞争力。

　　谈及用户与品牌的关系，他补充道：“用户是我们成长的土壤，我们所有技术的根要深深扎入用户之中。”只有把技术、品质、体验做好，最终赢得用户的满意度和口碑，产品才会有市场，才能跑赢这场漫长的马拉松。而风神L8，正是奕派科技“反内卷”的一个成果，“它真正是以用户需求和场景出发打造的一台车，是一款卷技术、卷价值，不卷价格的车，相信这样的品质之作、诚意之作，一定会得到市场正向反馈。”

　　关于奕派科技成立后的变化，汪俊君表示，公司始终将“以用户为中心”作为企业发展的底层逻辑，这驱动着风神工作方式的变革。通过信任闭环构建、体验极致打磨、响应效率革命、技术壁垒筑牢四大核心举措，将“靠谱”从口号转化为用户可感知的行动，力求打造真正“懂用户、更宠用户”的科技品牌。

　　他特别提到机制变革带来的积极影响：“我们将研发、生产、采购、销售和服务整合到一个公司体系内，从根本上解决组织协同的问题。”更关键的是DOA授权的调整，过去很多决策需上报集团总部审批，流程较长，如今多项权限下放到公司层面，让相关业务能在本级形成闭环，大大提升了决策效率。“这些变革也将为风神品牌焕新发展带来内生动力，产生脱胎换骨的变化。”

　　在双品牌框架下，汪俊君明确了东风奕派和东风风神的关系：“二者是奕派科技品牌之翼战略的左右手，东风奕派更偏重年轻化群体，东风风神则侧重家庭市场，是面向‘智慧生活新家庭’用户打造的‘智慧家享品牌’。”他强调，对奕派科技千亿目标来说，两者是同等重要的战略支点，“我们将坚持对东风风神的重度投入”。

　　具体来看，持续的技术投入将依托东风汽车深厚的技术底蕴，把东风技术货架向风神全面开放，推动其智能驾驶辅助系统、智能座舱交互体验的全面升级；持续的产品投入将坚持差异化思路，结合家庭用户需求研究不同座椅布局的可行性，让新一代风神产品在保持可靠性和经济性优势的同时，融入更多创新元素；更强劲的供应链保障则通过整合供应链，实现与生态伙伴共赢，为风神品牌发展提供强韧支撑，实现产品品质与效率双提升。

　　东风奕派汽车科技公司党委书记、副总经理 张俊在专访中明确表示，在出海方面，风神要担当奕派科技出海的主力军。他介绍，东风风神品牌秉持“科技、品质、愉悦”的核心价值，持续深耕全球节能车市场，致力于让中国智造服务全球家庭。“2025年1-7月，东风风神海外市场销量达到20802辆，同比增长51%；2026年销量目标翻倍，规划18万辆，全面吹响进军海外的号角。”

　　目前，东风风神旗下车型已登录全球40余个国家和地区，遍布全球五大洲。张俊透露，未来奕派科技将通过商品领先、渠道优化、属地化运营和营销转型四大动作，持续强化风神品牌在全球市场的竞争力。

　　谈及东风风神L8对品牌的意义，张俊评价道：“它是东风新旗舰，是奕派科技首款全新车型，是集东风之力，基于爆款思维打造的‘幸福座驾’。”这款车将进一步完善风神品牌的产品矩阵，成为风神拓展新能源市场的战略支点。

　　对于风神未来的规划，他表示，品牌将紧紧围绕智慧家享定位，进一步加大技术赋能，形成在家用车市场的核心竞争力，同时丰富产品矩阵，为用户提供更多选择。具体而言，技术研发将重点打造以混动和智能化为核心的技术底座；智能化领域将与头部科技企业深度合作，打造“无感化、场景化、主动化”的智能座舱体验；产品布局方面，计划到2028年实现在售车型达到10款，每年保持不少于2款全新或换代产品的投放节奏，“通过不断完善产品矩阵，为不同需求的家庭用户提供更加丰富的选择。”

　　“风神L8是为主流家庭打造的一台车。”东风奕派汽车科技公司、东风风神L8产品总经理 徐斌开篇便点明了产品定位。他介绍，在开发之前，团队做了大量的用户调研和走访，“目的只有一个，就是非常清晰地了解用户对这样一台车的期望是什么，他们在用车方面的痛点是什么。”

　　徐斌举例道，调研发现用户对市面上产品的座椅抱怨颇多，“有的车座椅很硬，坐上去不舒服；有的坐上去很软，但开车时间长了就腰酸背痛。”为此，团队投入大量成本，做了大量测试和试验，终于打造出风神L8上这把被称为同级最舒适的座椅。“我们座椅的海绵填充密度达到了70+5公斤/立方米，超过了行业水平40%。”他强调，设计时不仅考虑到屁股的舒适，更兼顾头部、颈部、肩部、腰部、腿部的全身舒适，“从用户的反馈来看，它的舒适度要好于理想、日产N7(配置|询价)。”

　　除了同级最舒适的“大沙发”，徐斌补充说，风神L8还配备了豪车上才有的航空小桌板、后排娱乐屏、19扬声器的音响系统以及冷暖箱，“目的就是要让我们的用户能用10万级的价格享受到在30万、40万块钱上才能享受到的配置。”

　　在品质与信任方面，徐斌认为：“对品质的追求，是央企大厂的招牌。我们造车，拒绝‘差不多’，只造精品车。”团队基于视、听、嗅、味、触五维感知，匠心打磨每一处细节，“让用户在车里的每一刻，感受到的都是高品质。我们像给房子精装修一样，精心雕琢每一项体验，为用户提供像家一样的舒享体验。”

　　他举例说，风神L8后排的吸顶屏不仅看着爽，还护眼，而且有防夹设计，“这样再也不怕熊孩子夹到手”。

　　为确保量产车的品质，徐斌透露，新车量产前做了大量测试，“从寒区测试，到一万公里长测，不断地去优化我们的产品。”此外，团队还开展“捉虫行动”，让员工、经销商、用户亲测车辆，发现问题并优化，“所以今天我们很有信心的把这样一台凝聚着东风人心血的车捧到了用户面前，接受用户的最终检验。”

　　东风奕派汽车科技公司、东风风神事业部总经理 邓留超直言，面对激烈的市场竞争，风神L8“性价比碾压同级，豪华体验触手可及”。与同级别产品相比，其产品力表现相当出色，打造了多项同级独有的豪华体验：“同级唯一吸顶娱乐大屏，二排乐享大彩电；同级唯一后排冷暖箱，冬暖夏凉好享受；同级唯一航空小桌板，一板百用好实用；同级领先19扬声器WANOS全景声音响。”

　　他进一步介绍，风神L8拥有二十万内最舒适体验的豪华座舱，产品打造之初就对标豪华车型，“比如理想L8(配置|询价)所搭载的诸多核心配置，如舒适大沙发、后排隐私玻璃、540°全景影像、19扬声器WANOS音响、后排高清娱乐屏、支持支付宝生态的多场景无感支付功能以及全景天幕等，我们的风神L8全都有。”

　　邓留超自信地说：“风神L8也是理想的L8。理想L8有的，我们有！理想L8没有的，我们也有！”比如后排座椅的小挂钩、6.6kW大功率外放电功能（竞品多为3.3kW）、主驾头枕音响、DeepSeek+豆包双AI大模型带来的智能交互体验，以及优化空气动力学性能的半隐藏式门把手设计。

　　“最强混动在东风。”邓留超强调，除了出色的座舱舒适性配置，动力向来是东风的强项。风神L8为用户提供了30.3kWh大电池、4挡串并联结合E-CVT换挡，全系标配1.5T涡轮增压发动机，热效率高达45.18%，“动力强劲更省油。”

　　“这就是我们的实力，也是我们的诚意！”邓留超表示，现在的用户都很懂行，眼光到位，“我相信他们一定能感受到我们的用心，这款产品绝对会卖爆。”

　　价格方面，他介绍，风神L8展现了东风风神品牌的诚意，“虽然配置全面对标豪华品牌，但我们坚持亲民定价策略。正如我们一直强调的：‘我们不是为少数人造车，而是为奔跑在幸福路上的大多数人造车。’”

　　最后，邓留超表示，有好的产品、好的价格，一定能获得市场的肯定，“风神L8已经全面到店，欢迎到店品鉴试驾，风神L8只要坐过、试驾过就会爱上它。”关于市场反馈与营销准备，他补充道，好产品是基础，“我们的经销商体系处在非常良好的状态，库存系数只有1.5，渠道盈利率也从年初的26%提升至47%，现在整个渠道对风神L8这款车是非常有信心的。”

　　传播端的数据也印证了市场关注度，“在风神L8没有大规模传播的基础上，我们在易车的热度榜排名第一；在汽车之家的关注榜第二。”营销层面，团队已做好充分准备，不久前专门组织了上千人规模的终端经理产品培训，“我们希望通过培训增强对产品的信心，同时也提升终端的战斗力，目前看来效果是非常好的。”邓留超强调，只要坚持以用户为中心，把产品、体验、口碑做好，就一定能赢得市场，“我们对将风神L8打造成一个爆款充满信心。”

　　从此次专访中不难看出，东风风神L8的登场，既是奕派科技“反内卷”战略的具象落地，也是东风风神深耕家庭市场、以技术与诚意破局的关键一步。它以用户需求为原点，在舒适体验、豪华配置、动力性能上实现了越级突破，更以亲民定价让主流家庭触手可及高品质出行；同时，背后有奕派科技的技术背书、全球化布局的支撑，以及营销端的充分准备，种种优势叠加，让市场对其充满期待。

　　我们有理由相信，这款凝聚着东风56年造车底蕴与创新智慧的“幸福座驾”，不仅能凭借硬实力赢得用户口碑，更有望成为搅动家庭用车市场的“爆款”，为东风风神的品牌向上与市场拓展注入强劲动能，在激烈的竞争中书写属于自己的亮眼篇章。

On August 11th, Dongfeng Fengshen L8 officially started pre-sales, positioned as a "smart hybrid SUV for everyone", with "the most comfortable luxury cabin within 200000 yuan" as the core. The pre-sale price starts at 129900 yuan and enjoys 9 pre-sale gifts. After the press conference, several leaders gladly accepted media interviews and engaged in in-depth discussions on topics such as the strategic layout of Yipai Technology, the development plan of Dongfeng Fengshen, and the product highlights of Fengshen L8, demonstrating the brand's confidence and strength between the lines.
Wang Junjun: Deeply cultivating and breaking through internal competition with technology, Yipai Technology injects new momentum into Fengshen

In the face of the increasingly fierce phenomenon of "involution" in the automotive industry, Wang Junjun, the general manager of Dongfeng Yipai Technology Company, bluntly stated, "There is no way out for coil prices, only coil technology and coil value have a future." He emphasized that real competition should not be the consumption of involution, but a competition of confidence, and the end of the automotive battlefield must be a competition of "technological depth".

Wang Junjun further explained that the confidence of Yipai Technology lies in saying no to "surface level internal competition" and saying yes to "deep cultivation of technology" - the deeper and more stable it is, the farther it can go in the future. Relying on Dongfeng Motor's 56 year history of car manufacturing, Yipai Technology adheres to independent innovation, continuous research and development investment, and has achieved significant results in technology fields such as quantum architecture, Mach power, and Tianyuan intelligence, which will become the core competitiveness in market competition.
Exclusive interview with leaders of Dongfeng Fengshen L8 pre-sale conference: Breaking through internal competition with technology and expanding the market with sincerity

When it comes to the relationship between users and brands, he added, "Users are the soil for our growth, and the roots of all our technology must be deeply rooted in them." Only by doing a good job in technology, quality, and experience, and ultimately winning user satisfaction and reputation, can our products have a market and win this long marathon. The Fengshen L8 is a result of Yipai Technology's "anti involution" strategy. "It is truly a car built based on user needs and scenarios. It is a car that combines technology, value, and price. I believe that such a quality and sincere work will definitely receive positive feedback from the market

Regarding the changes after the establishment of Yipai Technology, Wang Junjun stated that the company has always regarded "user centricity" as the underlying logic of enterprise development, which is driving the transformation of Fengshen's work style. Through the four core measures of building a trust loop, refining the experience to the extreme, revolutionizing response efficiency, and strengthening technological barriers, we aim to transform "reliability" from a slogan into actions that users can perceive, and strive to create a truly "understanding users and favoring users" technology brand.

He specifically mentioned the positive impact of the mechanism reform: "We have integrated research and development, production, procurement, sales, and service into one company system, fundamentally solving the problem of organizational collaboration." More importantly, the adjustment of DOA authorization. In the past, many decisions needed to be submitted to the group headquarters for approval, and the process was long. Now, multiple permissions have been delegated to the company level, allowing relevant businesses to form a closed loop at this level, greatly improving decision-making efficiency. These changes will also bring endogenous momentum to the revitalization and development of the Fengshen brand, resulting in a transformative transformation

Under the dual brand framework, Wang Junjun clarified the relationship between Dongfeng Yipai and Dongfeng Fengshen: "Both are the left and right hands of Yipai Technology's brand wing strategy. Dongfeng Yipai focuses more on the younger demographic, while Dongfeng Fengshen focuses on the home market and is a 'smart home enjoyment brand' created for 'smart living new families' users." He emphasized that for Yipai Technology's billion yuan goal, both are equally important strategic pivot points, and "we will adhere to heavy investment in Dongfeng Fengshen.

Specifically, continuous technological investment will rely on Dongfeng Motor's profound technological foundation to fully open up Dongfeng's technology shelves to Fengshen, promoting the comprehensive upgrade of its intelligent driving assistance system and intelligent cockpit interaction experience; Continuous product investment will adhere to a differentiated approach, and research the feasibility of different seat layouts based on the needs of home users, so that the new generation of Fengshen products can incorporate more innovative elements while maintaining reliability and economic advantages; A stronger supply chain guarantee is achieved through integrating the supply chain, achieving win-win cooperation with ecological partners, providing strong support for the development of Fengshen brand, and achieving dual improvement of product quality and efficiency.
Zhang Jun: Fengshen serves as the main force for going global, with L8 becoming a strategic pivot for new energy

Zhang Jun, Secretary of the Party Committee and Deputy General Manager of Dongfeng Yipai Automotive Technology Company, clearly stated in an interview that Fengshen will be the main force for Yipai Technology to go global. He introduced that Dongfeng Fengshen brand adheres to the core values of "technology, quality, and pleasure", continues to deeply cultivate the global energy-saving vehicle market, and is committed to making Chinese intelligent manufacturing serve global families. From January to July 2025, Dongfeng Fengshen's overseas market sales will reach 20802 units, a year-on-year increase of 51%; the sales target for 2026 will double, with a planned 180000 units, sounding the horn of entering overseas markets comprehensively

At present, Dongfeng Fengshen's models have been launched in more than 40 countries and regions around the world, covering five continents. Zhang Jun revealed that in the future, Yipai Technology will continue to strengthen the competitiveness of the Fengshen brand in the global market through four major actions: product leadership, channel optimization, localized operation, and marketing transformation.
Exclusive interview with leaders of Dongfeng Fengshen L8 pre-sale conference: Breaking through internal competition with technology and expanding the market with sincerity

When it comes to the significance of Dongfeng Fengshen L8 to the brand, Zhang Jun commented, "It is Dongfeng's new flagship, the first new model of Yipai Technology, and a 'happy car' created based on the explosive thinking of Dongfeng. This car will further improve the Fengshen brand's product matrix and become a strategic pivot for Fengshen to expand into the new energy market.

For Fengshen's future plans, he stated that the brand will closely focus on the positioning of Zhihui Jiaxiang, further increase technological empowerment, form a core competitiveness in the household car market, and enrich the product matrix to provide users with more choices. Specifically, technology research and development will focus on building a technology base with hybrid and intelligent as the core; In the field of intelligence, we will deeply cooperate with leading technology companies to create an intelligent cockpit experience that is "emotionless, scenario based, and proactive"; In terms of product layout, the plan is to achieve 10 models for sale by 2028, with an annual deployment rhythm of no less than 2 new or upgraded products. By continuously improving the product matrix, we aim to provide more diverse choices for household users with different needs
Xu Bin: Creating products with users at the center, showcasing sincerity through details

The Fengshen L8 is a car designed for mainstream families. ”Xu Bin, General Manager of Dongfeng Yipai Automotive Technology Company and Dongfeng Fengshen L8 Product, pointed out the product positioning at the beginning. He introduced that before the development, the team conducted a lot of user research and visits, "with the sole purpose of gaining a very clear understanding of what users expect from such a car and what pain points they face in using it

Xu Bin gave an example that research has found that users have many complaints about the seats of products on the market. "Some car seats are very hard and uncomfortable to sit on, while others are very soft to sit on but have back pain after driving for a long time." Therefore, the team invested a lot of cost, conducted a lot of testing and experimentation, and finally created the most comfortable seat in its class on the Fengshen L8. The sponge filling density of our seats has reached 70+5 kilograms/cubic meter, exceeding the industry level by 40%. He emphasized that the design not only considers the comfort of the buttocks, but also takes into account the overall comfort of the head, neck, shoulders, waist, and legs. From user feedback, its comfort is better than the Ideal and Nissan N7 (configuration | inquiry). ”
Exclusive interview with leaders of Dongfeng Fengshen L8 pre-sale conference: Breaking through internal competition with technology and expanding market with sincerity

In addition to the most comfortable "big sofa" in its class, Xu Bin added that the Fengshen L8 is also equipped with an aviation small table panel, rear entertainment screen, 19 speaker sound system, and heating and cooling box that are only available in luxury cars. "The purpose is to enable our users to enjoy configurations that can only be enjoyed at 300000 or 400000 yuan for a price of 100000 yuan

In terms of quality and trust, Xu Bin believes that "the pursuit of quality is the signature of state-owned enterprises and large factories. When we make cars, we refuse to be 'similar' and only produce boutique cars." Based on the five dimensional perception of sight, hearing, smell, taste, and touch, the team meticulously polishes every detail, "so that every moment users feel high-quality in the car. We meticulously craft every experience like decorating a house, providing users with a comfortable experience like home

He gave an example that the ceiling mounted screen in the back of the Fengshen L8 not only looks cool, but also protects the eyes, and has an anti pinch design, "so you no longer have to worry about being caught by a bear child.

To ensure the quality of mass-produced cars, Xu Bin revealed that a large number of tests were conducted before the new car was put into mass production, "from cold zone testing to 10000 kilometer long testing, constantly optimizing our products." In addition, the team also carried out a "bug catching action", allowing employees, dealers, and users to personally test the vehicle, discover problems, and optimize it. "So today we are very confident in bringing this car, which embodies the hard work of Dongfeng people, to the users and accepting their final inspection
Deng Liuchao: Fengshen L8 has significant advantages, targeting the market's best-selling products

Deng Liuchao, General Manager of Dongfeng Yipai Automotive Technology Company and Dongfeng Fengshen Business Unit, frankly stated that in the face of fierce market competition, the Fengshen L8 "outperforms its peers in terms of cost-effectiveness, and luxury experience is within reach". Compared with products in the same class, its product performance is quite outstanding, creating multiple unique luxury experiences in the same class: "the only ceiling mounted entertainment large screen in the same class, a two row entertainment large color TV; the only rear cooling and heating box in the same class, enjoying warmth in winter and coolness in summer; the only aviation small table board in the same class, one board with hundreds of uses and practicality; the leading 19 speaker WANOS panoramic sound in the same class. ”

He further introduced that Aeolus L8 has the most comfortable luxury cabin in 200000 years. At the beginning of product creation, the luxury model was benchmarked. "For example, the ideal L8 (configuration | inquiry) carries many core configurations, such as comfortable sofa, rear privacy glass, 540 ° panoramic image, 19 speaker WANOS audio, rear high-definition entertainment screen, multi scene sensorless payment function that supports Alipay ecology, and panoramic canopy. All of our Aeolus L8 have. ”

Deng Liuchao confidently said, "The Fengshen L8 is also an ideal L8. If there is an ideal L8, we have it! Ideal L8 doesn't have it, we have it too! ”For example, the small hooks on the rear seats, 6.6kW high-power external discharge function (most competitors have 3.3kW), driver's headrest sound system, intelligent interactive experience brought by DeepSeek+Doubao dual AI models, and semi hidden door handle design that optimizes aerodynamic performance.
Exclusive interview with leaders of Dongfeng Fengshen L8 pre-sale conference: Breaking through internal competition with technology and expanding the market with sincerity

The strongest hybrid is in Dongfeng, "Deng Liuchao emphasized. In addition to excellent cabin comfort configuration, power has always been Dongfeng's strength. The Fengshen L8 provides users with a 30.3kWh large battery, 4-speed series parallel combination with E-CVT shifting, and comes standard with a 1.5T turbocharged engine across the range, with a thermal efficiency of up to 45.18%. It is "powerful and fuel-efficient

This is our strength, and also our sincerity! "Deng Liuchao said. The current users are very knowledgeable and have a good eye." I believe they can feel our dedication, and this product will definitely sell well

In terms of price, he introduced that the Fengshen L8 demonstrates the sincerity of the Dongfeng Fengshen brand. "Although the configuration is fully benchmarked against luxury brands, we adhere to a people-oriented pricing strategy. As we have always emphasized: 'We are not for a few artificial cars, but for the majority of artificial cars running on the road to happiness.'

Finally, Deng Liuchao stated that with good products and prices, the Fengshen L8 will definitely gain recognition from the market. "The Fengshen L8 has already arrived at the store, and you are welcome to taste and test drive it. As long as you have sat and test driven the Fengshen L8, you will fall in love with it. ”Regarding market feedback and marketing preparation, he added that good products are the foundation. "Our dealer system is in a very good state, with an inventory coefficient of only 1.5, and the channel profit margin has increased from 26% at the beginning of the year to 47%. Now the entire channel has great confidence in the Fengshen L8 car. ”

The data from the dissemination side also confirms the market attention. "Based on the lack of large-scale dissemination of Fengshen L8, we ranked first on Yiche's popularity chart; Ranked second on Autohome's attention list. ”On the marketing level, the team is fully prepared and recently organized a product training for terminal managers with a scale of thousands of people. "We hope to enhance our confidence in the product and improve the combat effectiveness of the terminal through training. Currently, the effect seems to be very good," Deng Liu emphasized. As long as we adhere to user centricity and do a good job in product, experience, and reputation, we will definitely win the market. "We are confident in making Fengshen L8 a popular product. ”
Summary: Dongfeng Fengshen L8 rushes to the market with sincerity

It is not difficult to see from this interview that the debut of Dongfeng Fengshen L8 is not only a concrete implementation of Yipai Technology's "anti involution" strategy, but also a key step for Dongfeng Fengshen to deeply cultivate the home market and break through the situation with technology and sincerity. It takes user needs as the starting point, achieves breakthroughs in comfort experience, luxury configuration, and power performance, and offers affordable pricing to make high-quality travel accessible to mainstream families; At the same time, with the technological endorsement of Yipai Technology, the support of global layout, and sufficient preparation on the marketing side, various advantages are combined, making the market full of expectations for it.
Exclusive interview with leaders of Dongfeng Fengshen L8 pre-sale conference: Breaking through internal competition with technology and expanding the market with sincerity

We have reason to believe that this "Happy Car", which embodies Dongfeng's 56 year automotive heritage and innovative wisdom, not only wins user reputation with its hard power, but also has the potential to become a "hot model" that stirs up the family car market, injecting strong momentum into Dongfeng Fengshen's brand and market expansion, and writing its own brilliant chapter in fierce competition.